Call Robin today at 1-844-478-7727
Call Robin today at 1-844-478-7727


Robin Lavitch, MA, PCC, CWPC, nicknamed “The People Whisperer”, is the founder of Surpass Your Goals, a coaching practice for doctors, lawyers, entrepreneurs, executives, tweens, and more. Robin is an expert in helping clients and companies communicate with different personality styles, leverage their strengths, and integrate psychological insights for better results. Her coaching and training programs deliver shortcuts, formulas, and blueprints on being your best and figuring out what makes people tick. Her proven three-step process helps anyone overcome obstacles with insight, inspiration, and implementation. Her capacity to connect with audiences, elicit thought-provoking ideas and clarify personal ambitions prepares people to apply that knowledge instantaneously to accelerate their performance and productivity in leadership, sales, and time management.

Wait … rather than give you some stuffy, third person bio – how about I just introduce myself in plain English?

Overcoming Obstacles

I’m Robin Lavitch. Surpass Your Goals is the name of my coaching business and also this website. Let me start by explaining the letters after my name, MA refers to my Master’s degree in developmental psychology. PCC indicates that I have a certification as a professional coach through the International Coach Federation. That means I’m qualified to be a coach … believe it or not some coaches have not been trained or certified, they just use the title of coach. CWPC represents Certified Wellness Program Coordinator. I am also certified in several specialty tools for coaching: LEGO Serious Play®, GALLUP Strengths Finder®, Change Works®,  Myers-Briggs, DISC, and many, many more. You could say I’m a credential junkie!

BUT wait there’s more! Within a few months, there will a “Dr.” in front of my name since I am currently enrolled at Capella University pursuing my Doctor of Philosophy (Ph.D.) in counseling psychology– human behavior.

Click to learn about Coaching vs. Therapy vs. Consulting.

My strong education served as a foundation for both my personal development as someone who believes in overcoming obstacles and as a platform to drive a very diverse career. I’ve been a university professor, mental health counselor, and marketing director. These roles gave me a great wealth of expertise to succeed as a business coach. If you would like to learn more about those roles, you can review my LinkedIn Profile. In May of 2006, I launched Surpass Your Goals, and it’s been a great 10+ year journey of growth and helping clients triumph.

I confess, all these psychology degrees sometimes makes potential clients a little nervous. In fact, you might be wondering right now “If I hire Robin as my business coach, is she going to analyze me?” The answer is: Yes, of course, I am! But not in the “tell me about your childhood way.” There is no comfy couch to lay on (sorry) and no psychoanalysis. That is reserved for counseling, and I am not licensed to offer therapy.

Seize Opportunities

Instead, I use a well-honed blend of psychological principles and business strategies that allow me to get to know you, help you to remove self-imposed obstacles, and guide you to confidently seize opportunities. According to my GALLUP Strengths Finder® Profile, Individualization, Relator and Responsibility are my top strengths. This means that I am naturally talented at emphasizing the unique traits of others, nurturing others’ needs to thrive, and keeping promises. My combined strengths and experience provide powerful outcomes for my clients. Many report that they have renewed passions and are able to travel, turn work off, and truly rest. Additionally, clients have doubled, tripled, and even quadrupled revenues because they feel confident and capable of managing themselves, their staff, and their businesses.

Bottom line, I find that coaching works best when we keep it focused, respectful, and sprinkled with the occasional bit of non-judgmental sarcasm. I am genuine and straightforward but never mean. Here’s how it works – I bring my skills, knowledge, and systems to the table, and you bring the courage to grow and accept responsibility for proactively moving towards your goals. There is no quick fix or magic pill. I explain that in more detail on my coaching page.

“Psychologists have the most training of any profession in understanding human motivation, behavior, learning and change, and if they’ve done clinical work, they have a depth of one-on-one experience far greater than that of people who aren’t mental health professionals. Coaching is actually a great fit with what most of us already do.” -Dr. Jeffrey E. Auberbach

By the way, I was trained by Dr. Auberbach at the College of Executive Coaching in 2006.


Let’s Get Started

If you’ve read enough to make you think you’d like to talk to me, I’d be glad to chat with you. Get in touch and let’s set up a time to speak by phone and see how I can help you surpass your goals.