What Twinkies Can Teach Us About Resiliency

There is no denying it, we all make a mistake at some point, if we didn’t, no one would need business or life coaching.  However, we’re more likely to succeed if we know how to recognize missteps and bounce back. While sugary snack cakes may not have all the answers to life, the Twinkie can teach us how to make a comeback!The Twinkie Comeback didn't require life coaching but you might benefit.
You may remember the headlines when Twinkies briefly disappeared from the stores after their parent company went bankrupt. Soon, they were back on the shelves in a turnaround billed as “The Sweetest Comeback in the History of Ever.” Use these tips to make your own comeback.

Comeback Lessons Inspired by Twinkies

1.     Count on Your Friends

Hostess couldn’t have done it alone. The Twinkie comeback was driven by its loyal fans who campaigned on social media. To be resilient, it’s important to develop strong friendships.

2.     Simplify your Focus

Identify your top priority and avoid getting bogged down in details. Twinkie’s comeback advertising focused on their return date, affectionately known as CakeFace Day.

3.     Tap into Nostalgia

A few financial troubles couldn’t dim people’s fond childhood memories of Twinkies. Hold onto the good things in your past, even when it’s necessary to make changes.

4.     Consider your Language

The words we choose have a powerful effect on our thinking. Twinkies might have disappeared forever if they were just another sponge cake.

5.     Contribute to Others

Not everything in life can be deep fried and full of sugar. And, it’s probably better that way. The important thing is to concentrate on how your actions serve others and why they appreciate what you do.

Other Comeback Lessons

Twinkie gave us some good lessons about making a comeback, but if you fail to learn from your missteps, chances are good you’ll fail again. Life coaching helps you have the insight to recognize how to learn from, and build on your failures, you learn and grow. Any experience can make you a better person if you handle it constructively. One way to do this is to spot patterns. Figure out what conditions sabotage you and create a game plan to make changes. Don’t keep making the same errors over and over again.

Take responsibility for your actions. It a tough lesson and one far too many people fail to do. However, when you’re honest with yourself and evaluate the impact of your action, you can develop new strategies and resources for the future. That means give yourself another chance and offer second chances to others too. When you extend mercy to others, they’re likely to return the favor.

The time to start is now. Stop dwelling on all the reasons why it would be difficult for you to make a comeback. Decide to do your best from this moment on. You may be pleasantly surprised by the results.  With a positive attitude, inspiration, and effort, you can put any setback behind you and build a brighter future. Twinkies taught us that! If you’re looking for someone to help you understand why you may have failed or to start fresh with a new outlook, consider life coaching. You can schedule an appointment with me to see if you believe I can help you, just click here.

About the author

Robin Lavitch, MA, CPC, is the founder of Surpass Your Goals, a coaching practice for entrepreneurs, executives, tweens, school administrators, and more. Her capacity to connect with audiences, elicit thought-provoking ideas and clarify personal ambitions prepares people to apply that knowledge instantaneously to accelerate their own results in leadership, sales, and time management.

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