What’s Better? A Coach within a Franchise or Not?

Is it better to work with a coaching franchise than with an individual professional coach?Working with a business coach

As with anything in life, it depends!  There are pros and cons to both.  Identifying your needs and goals will help you determine which one is better.

Three Areas to Consider

There are three areas to consider when making your decision:

1.      Pricing

Most of the time, a professional coach who is part of a coaching franchisee costs more than a non-franchise coach. This is partly because they pay franchising fees for use of the name and several types of support including marketing which can be beneficial because the coach can focus on their clients and not building the business. On the other hand, an individual coaching business doesn’t have to pay these fees and can therefore position themselves more competitively within the market.

2.      Process

The beauty of a franchise is that the process is systematized.  This is typically a tried-and-true method that has proven results.  The downside of this systematization is limited customization, sometimes offering cookie cutter solutions for client needs.  An individual coaching business has more flexibility in its process and delivery and can tailor programs to the specific needs of their clients.

3.      Proficiency

Part of franchise benefits is additional training. Much of that training is focused on business elements; coaching skills and techniques may not be emphasized as much.  In addition, any coach training that does occur is typically not approved by the International Coach Federation. An individual coaching business isn’t required to have any coach training.  Since the field is not regulated, any person can hang a shingle and call themselves a coach.  Often, though, the coach will have achieved some specific coach training that has led to a certification demonstrating their proficiency.

It is best to interview several coaches before making the decision to hire one.  You’ll want to determine your individual needs based on your budget and your goals. If you have a unique situation, you may find an individual professional coach more suitable.  Do your due diligence, though, to make sure anyone you hire has the appropriate credentials.


About the author

Robin Lavitch, MA, CPC, is the founder of Surpass Your Goals, a coaching practice for entrepreneurs, executives, tweens, school administrators, and more. Her capacity to connect with audiences, elicit thought-provoking ideas and clarify personal ambitions prepares people to apply that knowledge instantaneously to accelerate their own results in leadership, sales, and time management.

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